Brand design for a luxury real estate development, including logo, identity and print collateral. Emphasis on telling a visual story through photography, pattern and rich, tactile paper, creating an evocative, sensory experience.
Brand campaigns for a mission organization that brings sustainable clean water systems to small villages throughout the world. Message emphasis was placed on the "why" in order to engage and appeal emotionally to volunteer audiences.
Every day, hard-working men in the electric, oil and gas industries put their lives on the line when they go to work. As a result, outfitting them in the industry’s leading flame-resistant apparel becomes a priority. Bulwark, the global leader in flame resistant protective apparel, needed to tell the story of their newest innovation in flame-resistant cotton apparel, and visually position themselves as the industry leader, standing out in a cluttered, trade environment. Their logo, message and brand look were created and consistently carried out across all trade touch points including ads, catalog, trade show, and sales materials.
Outdoor campaign designed to showcase luxury views and modern styling of new high-rise condos in downtown Nashville
Brand launch for a community newspaper publisher, reflecting it's small town values and audience
Colon cancer is the third deadliest form of cancer in the United States, yet it doesn’t have to be. In fact, it’s one of the few cancers that is preventable by screening. AmSurg, the largest single-specialty outpatient company in the United States, created a sub-brand for use by their GI centers: the Colon Cancer Prevention Network. This multi-media launch campaign was designed to raise community awareness and become a feeder program to the AmSurg ASC’s. A logo, branded look and story were developed and designed across both print and electronic media. The campaign’s success drove procedures from 700,000 colonoscopies annually to over one million, pushing company revenues to more than $600 million in it’s first year, and paving the way for a national rollout: the StopColonCancerNow.com initiative. AmSurg continues to use this model to grow new sub-specialty awareness campaigns today.
Brand magazine design and photo art direction for Tractor Supply Company, celebrating the independent spirit and reflecting the values and interests of its rural audience.
Harlinsdale Manor is a luxury real estate development on the outskirts of Franklin, Tennessee, overlooking a historic Tennessee Walking Horse Farm. Brand design including logo, print collateral and web. Emphasized a compelling visual story through rich photography, color and texture.
Brand development for a skincare rejuvenation company, emphasizing before and after imagery of real clients, with an emphasis on authenticity rather than fantasy
Branding campaign for a hospitalist company, stressing their never-ending mission to improve hospital medicine at all levels.
Brand launch materials for a newspaper magazine targeting community newspapers in rural counties across America. Designed magazine prototype, full-page trade ads and an arresting "Americana" media kit wrapped in red gingham and craft paper, all designed to get the attention of media buyers and publishers. American Profile successfully launched with a circulation of 1.1 million, the second largest publishing launch in American history.
